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Publishing
Publishing portfolio - Book proposal
A multi-part portfolio project created for Michael Greer's Spring 2014 Publishing Inside/Out course.
The goal of this part of the project was to develop an in-depth "pitch" to a publishing company that produces/markets books fitting our chosen topics.
This sample highlights:
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Proposal writing for a book to an established publisher, including details on content, potential audiences, and comparisons to products with similar writing.
Publishing portfolio - ToC / Chapter outline
The goal of this part of the project was to draft a hypothetical table of contents, as well as a chapter outline, based on the content described in the proposal.
This sample highlights:
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Organizational planning for overall content of a book (including main chapters and appendices).
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Outlining of an individual chapter (including topics and subtopics).
Publishing portfolio - Development and Design
The goal of this part of the project was to document the physical- and design-oriented plans for the published versions of our book ideas.
This sample highlights:
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Planning and justification for physical properties (such as book length and page size), as well as design elements (such as graphics and fonts).
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Mockup of proposed cover art.
Publishing portfolio - Book marketing / E-book memo
The goal of this part of the project was to create a detailed outline of how our books should be marketed (and promoted) in their published forms. The additional memorandum was assigned for graduates to research and recommend a secondary digital platform.
This sample highlights:
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Marketing outline (including considerations of social media and contact channels) based on understanding of audience and content.
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Memo writing for additional distribution planning.
Publishing portfolio - Reflective essay
The goal of this part of the project was to draft a reflective essay summarizing our thoughts and feelings with the publishing process, as well as positive and negative experiences developing our proposed books.
This sample highlights:
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Reflective writing/summarization of longform, multifaceted project.
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